Systems thinking and process dynamics for marketing systems : technologies and applications for decision management
Rajagopal
| Year of publication: |
2012
|
|---|---|
| Authors: | Rajagopal |
| Publisher: |
Hershey, PA : Business Science Reference |
| Subject: | Marketing | Strategische Planung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 327 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-4666-0969-3 ; 978-1-466-60970-9 ; 978-1-466-60971-6 |
| Source: |
Persistent link: https://www.econbiz.de/10009543866