Marketing cost analysis : a modularized contribution approach
Patrick M. Dunne and Harry I. Wolk
| Year of publication: |
1984
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|---|---|
| Authors: | Dunne, Patrick M. ; Wolk, Harry I. |
| Published in: |
Strategic marketing : planning, implementation, and control. - Boston, Mass. : Kent Publ. Co., ISBN 0-534-00971-9. - 1984, p. 87-108
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| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002102165