MARKETING - Cracking the Code of Mass Customization - Most companies can benefit from mass customization, yet few do. The key is to think of it as a process for aligning a business with its customers' needs.
| Year of publication: |
2009
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|---|---|
| Authors: | Salvador, Fabrizio ; De Holan, Pablo Martin ; Piller, Frank |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 50.2009, 3, p. 71-78
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