Surviving on the long tail : an empirical investigation of business model elements for mass customization
Fabrizio Salvador, Frank T. Piller, Shivom Aggarwal
| Year of publication: |
2020
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|---|---|
| Authors: | Salvador, Fabrizio ; Piller, Frank T. ; Aggarwal, Shivom |
| Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 160984-1. - Vol. 53.2020, 4, p. 1-17
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| Subject: | Firm survival | Long tail business models | Market orientation | Mass customization | Product variety | Geschäftsmodell | Business model | Mass Customization | Produktdifferenzierung | Product differentiation | Nischenstrategie | Niche marketing strategy | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.lrp.2019.05.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012298839