Marketing decision making : a model building approach

Philip Kotler

Year of publication:	1971
Authors:	Kotler, Philip
Publisher:	New York [u.a.] : Holt, Rinehart and Winston
Subject:	Marketing \| Entscheidungsmodell

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Extent:	XI, 720 S. : graph. Darst.
Series:	Holt, Rinehart and Winston marketing series
Type of publication:	Book / Working Paper
Language:	English
ISBN:	0-03-078165-5
Source:	USB Köln Online Catalogue BWL

Persistent link: https://www.econbiz.de/10004582866