B2B marketing - Educating customers - B2B marketers need to communicate a large number of complex product differentiators.The situation is complicated by group decision making processes in formal organisations.
Year of publication: |
2002
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Authors: | Minett, Steve |
Published in: |
European quality : the official journal of the European Organization for Quality. - London : European Quality Publ., ISSN 0969-059X, ZDB-ID 11930664. - Vol. 9.2002, 2, p. 46-51
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