Marketing for health services : a framework for communications, evaluation and total quality management
Rod Sheaff
| Year of publication: |
1991
|
|---|---|
| Authors: | Sheaff, Rod |
| Publisher: |
Milton Keynes [u.a.] : Open Univ. Press |
| Subject: | Gesundheitswesen | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 182 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Includes index |
| ISBN: | 0-335-15427-1 ; 0-335-15428-X |
| Source: |
Persistent link: https://www.econbiz.de/10004053416