Marketing fundamentals 2001 - 2002 : [2001 certificate syllabus ; the official CIM coursebook]
Geoff Lancaster ; Frank Withey ; Ruth Ashford
| Year of publication: |
2001
|
|---|---|
| Authors: | Lancaster, Geoffrey ; Withey, Frank ; Ashford, Ruth |
| Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
| Subject: | Marketing | Einführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 374 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7506-5305-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004765407