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Marketing Gurus and Fads - Why and How to Avoid Them

Year of publication:
2014
Authors: Dawes, John
Publisher: [2014]: [S.l.] : SSRN
Description of contents:
Marketing abounds with 'gurus' and fads that distract marketing practitioners. This article explains the persuasive techniques that marketing gurus use, and why marketers should avoid them
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