Marketing in a Digital World
Year of publication: |
2019
|
---|---|
Authors: | Rindfleisch, Aric |
Other Persons: | Malter, Alan J. (contributor) |
Publisher: |
Bingley : Emerald Publishing Limited |
Subject: | Marketingmanagement | Marketing management | Marketing | Digitalisierung | Digitization |
Extent: | 1 online resource (242 pages) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based on publisher supplied metadata and other sources. |
ISBN: | 978-1-78756-341-4 ; 978-1-78756-340-7 |
Source: | ECONIS - Online Catalogue of the ZBW |
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