Marketing in a nutshell : key concepts for non-specialists
Mike Meldrum and Malcolm McDonald
| Year of publication: |
2007 ; 1. ed.
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|---|---|
| Authors: | Meldrum, Mike ; McDonald, Malcolm |
| Publisher: |
Amsterdam [u.a.] : Elsevier [u.a.] |
| Subject: | Marketing | Einführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 294 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7506-8133-0 ; 978-0-7506-8133-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004877361