Marketing in the digital age

John O'Connor and Eamonn Galvin

Year of publication:	2001 ; 2nd ed
Authors:	O'Connor, John ; Galvin, Eamonn
Publisher:	London [u.a.] : Financial Times/Prentice Hall
Subject:	Digitalisierung \| Digitization \| Marketing \| Informationssystem \| Managementinformationssystem \| Online-Marketing \| Internet
Description of contents:	Table of Contents [gbv.de]

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