Marketing information use and organisational performance: the mediating role of responsiveness
| Year of publication: |
2004
|
|---|---|
| Authors: | Souchon, Anne L. ; Cadogan, John W. ; Procter, David B. ; Dewsnap, Belinda |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 12.2004, 4, p. 231-242
|