The quality of market-oriented behaviors: Formative index construction
| Year of publication: |
2008
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|---|---|
| Authors: | Cadogan, John W. ; Souchon, Anne L. ; Procter, David B. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 61.2008, 12, p. 1263-1278
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