Marketing knowledge management in strategie adoption of a CRM solutions : global supports and applications in Europe

Antonio Lorenzon; Peter J. van Baalen; Luciano Pilotti

Year of publication:	Jan. 2005
Other Persons:	Lorenzon, Antonio (contributor) ; Baalen, Peter van (contributor) ; Pilotti, Luciano (contributor)
Publisher:	Milano
Subject:	Beziehungsmarketing \| Relationship marketing \| Wissensmanagement \| Knowledge management \| Europa \| Europe

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