Marketing learning by exporting : how export-induced marketing expenditures improve firm performance
Elena Golovko, Cindy Lopes-Bento, Wolfgang Sofka
| Year of publication: |
2022
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|---|---|
| Authors: | Golovko, Elena ; Lopes Bento, Cindy ; Sofka, Wolfgang |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 150.2022, p. 194-207
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| Subject: | Exports | Learning-by-exporting | Learning-by-exporting in marketing | Productivity | Produktivität | Export | Lernprozess | Learning process | Exportwirtschaft | Export sector | Unternehmenserfolg | Firm performance | Internationales Marketing | International marketing | Außenhandelssektor | Foreign trade sector |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.06.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013365697