Marketing lessons from the grateful dead : what every business can learn from the most iconic band in history
David Meerman Scott & Brian Halligan
| Year of publication: |
2010
|
|---|---|
| Authors: | Scott, Meerman David |
| Other Persons: | Halligan, Brian (contributor) ; Scott, David Meerman (contributor) |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Musikwirtschaft | Music industry | Marketingmanagement | Marketing management | Social Web | Social web | Geschäftsmodell | Business model |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | 163 S. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-90052-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013490371