Marketing Malpractice: The Cause and the Cure - Markets are simple when you look at them from the point of view of your customers. They have a job to do. You have a product or service. Does it do the job they need to get done?
Year of publication: |
2005
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Authors: | Christensen, Clayton M. ; Cook, Scott ; Hall, Taddy |
Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2005, p. 74-85
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