Marketing management : analysis, planning, and control
Philip Kotler
| Year of publication: |
1972 ; 2. ed., 1. [Dr.]
|
|---|---|
| Authors: | Kotler, Philip |
| Publisher: |
Englewood Cliffs, NJ : Prentice-Hall |
| Extent: | XIV, 885, XVIII S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-13-557454-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004582869