Extent:
714, A14, E58, G10, I36 Seiten
Illustrationen, Diagramme
Series:
Type of publication: Book / Working Paper
Language: English
Notes:
"Authorized adaptation from the United States edition, entitled Marketing management, 15th edition, ISBN 978-0-13-385646-0, by Philip Kotler and Kevin Lane Keller, published by Pearson Education, Inc. © 2016"
ISBN: 1-292-09262-9 ; 978-1-292-09262-1
Classification: Marketing ; Unternehmensführung
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10010526326