Marketing Metrics: - Status of Six Metrics in Five Countries
| Year of publication: |
2004
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|---|---|
| Authors: | Barwise, Patrick ; Farley, John U. |
| Published in: |
European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 22.2004, 3, p. 257-262
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