Which marketing metrics are used and where? : Report No. 03-111
Patrick Barwise and John U. Farley
| Year of publication: |
2003
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|---|---|
| Authors: | Barwise, Patrick ; Farley, John U. |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2003, 2, p. 105-107
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| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009893385