Marketing metrics' usage : its predictors and implications for customer relationship management
Li Ling-yee
| Year of publication: |
2011
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|---|---|
| Authors: | Ling-yee, Li |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 1, p. 139-148
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| Subject: | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement | Kundenwert | Customer value | Hongkong | Hong Kong |