Marketing-mix metamorphosis and new trusted business practices
Year of publication: |
2021
|
---|---|
Authors: | Rodrigues, Dário de Oliveira |
Published in: |
Competitive drivers for improving future business performance. - Hershey, PA, USA : IGI Global, Business Science Reference, ISBN 978-1-7998-1843-4. - 2021, p. 46-66
|
Subject: | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Innovation |
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