Marketing mix strategies during and after COVID-19 pandemic and recession : a systematic review

Davoud Nikbin, Mohammad Iranmanesh, Morteza Ghobakhloo and Behzad Foroughi

Year of publication:	2022
Authors:	Nikbin, Davoud ; Iranmanesh, Mohammad ; Ghobakhloo, Morteza ; Foroughi, Behzad
Subject:	Customer behaviour \| Effects of COVID-19 \| Management practices \| Marketing strategy \| Recession impacts \| Marketingmanagement \| Marketing management \| Coronavirus \| Konjunktur \| Business cycle \| Wirkungsanalyse \| Impact assessment \| Epidemie \| Epidemic \| Konsumentenverhalten \| Consumer behaviour

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