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Marketing objects as talking machines : the performative capacity of product packages

Amy E Singer
Year of publication:
2024
Authors: Singer, Amy E.
Published in:
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 24.2024, 3, p. 481-497
Subject: Marketing objects | performativity | object-oriented ontology | product packages | symbolic boundaries
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