Marketing of services : new paradigm and perspectives
Year of publication: |
[2017]
|
---|---|
Authors: | Mathew, Viju |
Published in: |
Strategic marketing management and tactics in the service industry. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-2475-5. - 2017, p. 43-73
|
Subject: | Dienstleistungsmarketing | Services marketing | Strategisches Management | Strategic management |
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