Marketing performance : a conceptual framework ; MSI-USDA Study Group on Marketing Performance ; Summary report
Yoram Wind; Susan P. Douglas
Extent: | IX, 49 S |
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Series: | |
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Type of publication: | Book / Working Paper
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Notes: | Bibliogr. S. 48-49 |
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Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003012466