Marketing planning : strategy, environment and context
Jim Blythe; Phil Megicks
| Year of publication: |
2010 ; 1st ed.
|
|---|---|
| Authors: | Blythe, Jim ; Megicks, Phil |
| Publisher: |
Harlow [u.a.] : Financial Times / Prentice Hall |
| Subject: | Marketingmanagement | Marketing management | Marketingkonzept |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 264 S. graph. Darst. 27 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Fallstudie ; Case study ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index Erscheint: 01. Mai 2010 |
| ISBN: | 978-0-273-72471-1 ; 0-273-72471-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003925983