Marketing plans : how to prepare them, how to use them
Malcolm McDonald, Hugh Wilson
| Year of publication: |
2011 ; 7. ed., reprinted
|
|---|---|
| Authors: | McDonald, Malcolm ; Wilson, Hugh |
| Publisher: |
Chichester : Wiley |
| Subject: | Marketing--Management. | Marketing--Planning. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [catalogimages.wiley.com] |
| Extent: | XVI, 573 S. : Ill., graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Formerly CIP Uk. - Includes bibliographical references and index |
| ISBN: | 978-0-470-66997-6 ; 0-470-66997-7 |
| Source: |
Persistent link: https://www.econbiz.de/10009361878