Marketing : principles and practice
Dennis Adcock ; Al Halborg ; Caroline Ross
| Year of publication: |
2001 ; 4. ed.
|
|---|---|
| Authors: | Adcock, Dennis ; Halborg, Al ; Ross, Caroline |
| Publisher: |
Harlow [u.a.] : Financial Times, Prentice Hall |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII,534 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-273-64677-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004723995