Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives
| Year of publication: |
2002
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|---|---|
| Authors: | Morgan, Neil A. ; Clark, Bruce H. ; Gooner, Rich |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 55.2002, 5, p. 363-376
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