A ORGANIZATIONAL DYNAMICS - Marketing productivity, marketing audits, systems for Af:140 marketing performance assessment -- Integrating multiple perspectives
| Year of publication: |
2003
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|---|---|
| Authors: | Morgan, Neil A. ; Gooner, Rich ; Clark, Bruce H. |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 43.2003, 2, p. 127-130
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