Marketing research activity and company performance : evidence from manufacturing industry
Year of publication: |
2009
|
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Authors: | Hart, Susan ; Diamantopoulos, Adamantios |
Published in: |
The nature and scope of marketing research. - London [u.a.] : Routledge, ISBN 0-415-44913-8. - 2009, p. 289-309
|
Subject: | Industrie | Manufacturing industries | Unternehmenserfolg | Firm performance | Marktforschung | Market research |
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