Marketing research : meaning, measurement, and method ; a text with cases
Donald S. Tull ; Del I. Hawkins
| Year of publication: |
1976
|
|---|---|
| Authors: | Tull, Donald S. ; Hawkins, Del I. |
| Publisher: |
New York [u.a.] : Macmillan [u.a.] |
| Subject: | Marketing |
| Extent: | XV, 736 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-02-421740-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004732338