Marketing research : measurement and method ; a text with cases
Donald S. Tull ; Del I. Hawkins
| Year of publication: |
1980 ; 2. ed.
|
|---|---|
| Authors: | Tull, Donald S. ; Hawkins, Del I. |
| Publisher: |
New York, NY [u.a.] : Macmillan |
| Extent: | XVII, 796 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-02-421760-3 ; 0-02-979640-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004806966