Marketing research : text and cases
by Harper W. Boyd; Ralph Westfall
| Year of publication: |
1956 ; 1. print
|
|---|---|
| Authors: | Boyd, Harper W. ; Westfall, Ralph |
| Publisher: |
Homewood, Ill. : Irwin |
| Subject: | Marktforschung | Marketing | Marketingmanagement | Marketing management | Market research | USA | United States | Theorie | Theory |
| Extent: | XVII, 675 S Ill, graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001503747