Marketing research : with a changing information environment
Joseph F. Hair ; Robert P. Bush and David J. Ortinau
| Year of publication: |
2003 ; 2. ed.
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| Authors: | Hair, Joseph F. ; Bush, Robert P. ; Ortinau, David J. |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill |
| Subject: | Marktforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 720 S. : graph. Darst. 1 CD-ROM ; 12 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-115119-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004775367