Marketing research : a practical approach for the new Millennium
Joseph F. Hair, Jr.; Robert P. Bush; David J. Ortinau
| Year of publication: |
c2000
|
|---|---|
| Authors: | Hair, Joseph F. ; Bush, Robert P. ; Ortinau, David J. |
| Publisher: |
Boston [u.a.] : Irwin/McGraw-Hill |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 682 S Ill., graph. Darst 1 Diskette 26 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index (Disk) |
| ISBN: | 0-256-19555-2 ; 0-07-235650-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001388330