Marketing research with SAS Enterprise guide

Kristof Coussement, Nathalie Demoulin, Karine Charry

1. Getting started with SAS enterprise guide -- 2. Descriptive analysis -- 3. Exploratory factor analysis -- 4. Cluster analysis -- 5. Hypothesis testing -- 6. Correlations -- 7. Regression analysis -- 8. Discriminant analysis.

Year of publication:	2016
Authors:	Coussement, Kristof.
Other Persons:	Charry, Karine (contributor) ; Démoulin, Nathalie (contributor)
Publisher:	London : Routledge,
Subject:	Marktforschung \| Market research \| Software

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