Marketing, rhetoric and control : the magical foundations of marketing theory

Chris Miles

Introduction -- A history of rhetoric for marketers -- Marketing scholarship and rhetoric -- Control and the discourse of marketing science -- A rhetorical approach to marketing as exchange -- Marketing and sophism : a comparison -- Magic, sympathy, and language -- The magical roots of rhetoric -- Magical persuasion and marketing -- A sophistic marketing

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Year of publication:	2018
Authors:	Miles, Christopher ; Miles, Christopher
Publisher:	New York : Routledge Taylor & Francis Group
Subject:	Marketingtheorie \| Marketing theory \| Rhetorik \| Rhetoric \| Marketing \| Psychologie \| Verbraucherverhalten \| Werbesprache
Description of contents:	Table of Contents [gbv.de]

Extent:	216 Seiten
Series:	Routledge studies in marketing
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes index
ISBN:	978-1-138-66727-3 ; 978-1-315-61898-2
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011793722