MARKETING SCALES HANDBOOK: A COMPILATION OF MULTI-ITEM MEASURES
| Year of publication: |
1994
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|---|---|
| Authors: | Bruner II, Gordon C. ; Hensel, Paul J. ; Kahle, Lynn R. |
| Published in: |
Journal of consumer affairs : official publication of the American Council on Consumer Interests. - Malden, Mass.: Wiley, ISSN 0022-0078, ZDB-ID 701093x. - Vol. 28.1994, 2, p. 426-428
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