Marketing standardization within global industries : an empirical study of performance implications
Sharon O'Donnell and Insik Jeong
| Year of publication: |
2002
|
|---|---|
| Authors: | O'Donnell, Sharon I. ; Jeong, Insik |
| Published in: |
Best practices in international marketing. - Fort Worth, Tex. [u.a.] : Harcourt College Publ., ISBN 0-03-034036-5. - 2002, p. 358-373
|
| Subject: | Welt | World | Standardisierung | Standardization | Internationales Marketing | International marketing | Globalisierung | Globalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001680924