Marketing : Strategien, Instrumente und Organisation
Gerhard Bodenstein; Achim Spiller
| Year of publication: |
1998
|
|---|---|
| Authors: | Bodenstein, Gerhard ; Spiller, Achim |
| Publisher: |
Landsberg am Lech : mi Verl. Moderne Industrie |
| Subject: | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 301 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 287 - 295 |
| ISBN: | 3-478-39950-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000652969