Marketing strategies : a twenty-first century approach
Ashok Ranchhod with contrib. from Julie Tinson and Claire Gauzente
| Year of publication: |
2004
|
|---|---|
| Other Persons: | Ranchhod, Ashok (contributor) ; Tinson, Julie (contributor) ; Gauzente, Claire (contributor) |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Marketing | Management | Strategic planning |
| Extent: | XIV, 239 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-273-65192-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004790978