Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy ; including the new 'scorpio' model of market strategy
Paul Fifield
| Year of publication: |
2008 ; 5. ed.
|
|---|---|
| Authors: | Fifield, Paul |
| Publisher: |
Amsterdam [u.a.] : Elsevier Butterworth-Heinemann |
| Subject: | Marketingmanagement | Strategische Planung | Ratgeber | Marketing | Management | Planning | Strategic planning |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVIII, 599 S. : graph. Darst. 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index. - Formerly CIP |
| ISBN: | 978-0-7506-8631-0 ; 0-7506-8631-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004913298