Creating market insight : how firms create value from market understanding
Brian D. Smith ; Paul G. Raspin
| Year of publication: |
2008
|
|---|---|
| Authors: | Smith, Brian Drew ; Raspin, Paul G. |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Marketingmanagement | Problemlösen | Strategische Planung | Organisation | Effizienz | Wertschöpfung | Marketing | Management | Planning | Problem solving | Organizational effectiveness |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 318 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-470-98653-0 ; 0-470-98653-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004907296