Marketing strategies for highly volatile emerging markets : an empirical study from Pakistani cellular industry

Ammar Javed and Zia Khan

Year of publication:	2022
Authors:	Javed, Ammar ; Khan, Zia
Subject:	Brand love \| Cellular service industry \| Corporate social responsibility \| Discounts and packages offers \| Emerging markets \| Pakistan \| Purchase intentions \| Relationship age \| Schwellenländer \| Emerging economies \| Corporate Social Responsibility \| Marketingmanagement \| Marketing management \| Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing \| Mobilkommunikation \| Mobile communications \| Dienstleistungssektor \| Service industry

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/IJOEM-10-2019-0861 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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