Marketing strategy : an assessment of the state of the field and outlook
P. Rajan Varadarajan and Satish Jayachandran
| Year of publication: |
2009
|
|---|---|
| Authors: | Varadarajan, P. Rajan ; Jayachandran, Satish |
| Published in: |
Evolving and emerging issues in marketing strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 323-364
|
| Subject: | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy | Innovation | Produktqualität | Product quality | Strategische Allianz | Strategic alliance | Marktanteil | Market share |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003837010