Marketing strategy considerations in the commercialization of new technologies : an overview and frameworkd for strategy development
Leslie H. Vincent
| Year of publication: |
2008
|
|---|---|
| Authors: | Vincent, Leslie H. |
| Published in: |
Technological innovation : generating economic results. - Amsterdam : Elsevier, ISBN 978-0-7623-1481-2. - 2008, p. 173-200
|
| Subject: | Innovation | Markteintritt | Market entry | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003724418